The starting point
Advertising resources were spread across highly competitive categories with limited opportunity.
The work
The strategy refocused budget on selected products and more realistic opportunities. Product positioning and campaign priorities were reviewed together.
The outcome
The account moved towards a more focused advertising approach, with budget directed to selected opportunities. This summary does not present an audited profit figure or a guaranteed return.
What this means for your account
Before increasing spend, review where the catalogue can compete, how well the listings convert and which acquisition costs the product margins can support.